Interesting how much Iowa State is getting mentioned in these articles. This was in another USA Today article today about what colleges will do if there are restrictions on attendance. I've not heard anybody else talking this forthrightly about some of these scenarios.
“We’re looking at creating content so that people can get a feel for the game,” said Steve Malchow, Iowa State senior associate athletic director for communications. “Do we do a live look-in at the equipment staff putting out helmets in the locker room? Do we do a live look-in at the team getting on the bus at the team hotel? We want to get (fans) revved up for when TV does kick off.”
Knowing fans tailgate in the same places year after year, Malchow said Iowa State is thinking about trying to encourage fans to take photos of themselves tailgating in the backyard and then putting the pictures on Instagram or Facebook with identifiers of what would normally be their parking areas.
“We’re just looking at things we’ve never even contemplated,” Malchow said. “But it’s engagement.”