It was mentioned on one of the radio shows last night that this game will be one of the most important in program history. I'm going to say that it is ABSOLUTELY the most important. Yes we had two chances back in the early 2000's to get to the b12 championship game but the divisions were split back then and we were still losing to not so good teams. Having to play a full round robin schedule in this conference is a nightmare every year. Yet here we are with 2-3 games left, midway through November and all eyes are on us (if you have Longhorn network i guess).