Next Big 12 Commissioner? - Brett Yormark (Roc Nation)

SCNCY

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It’s not interesting, it’s infuriating.

I agree with the sentiment, but they are still a part of the conference, and thus, probably still get full rights as being members. The correct thing would have been to abstain from the vote.
 
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Bestaluckcy

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It’s kind of a joke. Let them pick the guy that is going to bill them for several million dollars.
 
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LLCoolCY

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Found this comment by the Big 10 commish interesting. Granted he’s going to be complimentary but still seems like Yormark at least got their attention.

 
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SCNCY

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Its good to see the conference do something about its marketing, and more specifically, branding.
 

helechopper

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Yeah, in the past it felt like the Big12 didn't do anything but the bare minimum to get its brand out there to the public. It was more dependent on each individual school to advertise on their own behalf and that would somehow help the collective. Now we have a person in charge of marketing to form a league narrative and brand, then push out the unified look and message for us. Smart move.
 

Tri4Cy

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Yormark continues to add resources to promote the B12 Brand.

It's the introduction of Cycloins. Instead of helmet stickers players will be given a collectable NFT of their "play". They can then hold or sell on the open market to generate cash.

:jimlad:

Me as this hire:

image
 
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