I doubt they'll change it back if they have a sizable investment in it.
They need to, though.
<rant>
What I want in an online newspaper is "craigslist"/yahoo news/sports but with local content. What I want in weather is "Weather Underground". What I want in a TV station is a "youtube channel" but with content from the station and in higher quality.
What I absolutely don't want is what dmregister.com, kcci.com, whotv.com and woi.com have done.
Don't make your page everything to everyone. Provide the content that you generate in a useful, simple, uncomplicated manner. I'm getting my world news from news.bbc.co.uk, my national sports from sportsline.com, my national news from cnn.com and, now, my weather from wunderground.com. I don't need to have it bastardized and re-hashed in tiny parts of a horribly laid-out site with stock feeds from the same sources that I can find on a dozen different major sites.
If you're going to have a presence on the internet, give me a reason to go to your page, and for me, that's local news, local weather, and local sports. Go to KCCI.com and see how much of the homepage is actually local news, weather and sports. 5%? 10%? Dmregister.com is better in terms of content, but the site takes FOREVER to load even on a fast internet connection and fast computer, and it's so cluttered with crap that you can never find what you're looking for.
It's just sad that traditional media outlets just don't seem to "get it".
</rant>