That's awesome...and not surprising. So, again, great strategy by Williams and Hassle as they build their company.
I listened to CW and AD's latest pod and was very insightful. Something CW said which I knew, but was glad to hear him say, is they have the data to truly show what works/what doesn't (where I dont' think radio can really do that...maybe better now with some of their shows having pods after).
I know there are personal and professional relationships likely weaved into the Iowa Everywhere company (and i'd say it's always tough to see in the DSM market who are truly pals vs just work colleagues)....which is probably great, but also makes you wonder if there will ever be any "shade" thrown from KXNO folks....I'm thinking the Hawkeye Reaction stuff...I've never tuned in, but I just have to think Hassle/AD will be much better/more entertaining (without commercial breaks, etc)....i could see Travis making passive aggressive comments "If you want to listen to the original reaction show" or other stuff like that. (also recognize they take live calls which probably has it's own entertainment factor).
That was a ramble....but big kudos to CW and crew who seem way ahead of the curve on this stuff and we all benefit.