So don't let people leave at halftime then..... duh. And charge $10 for a can of Busch Latte, but stop selling it after the 3rd qtr. You'd have a LOT less drunks. And let people in the SEZ buy a can of beer for $7 instead of $10. And have microbrews on tap in the SEZ too. That would be plenty of perks for those people IMO.