Common sense dictates what is over payinging as excerpted from this link:
https://www.ropesgray.com/en/newsro...-the-books-trends-emerge-and-confusion-reigns
No Pay-for-Play
While the lines around what will and won’t be enforced under the NCAA’s interim policy remain unsettled,
at a minimum, legitimate NIL deals should (i) require quid pro quo (e.g., payments in exchange for the student-athlete’s autograph signings, personal appearances, social media posts, etc.); (ii) ensure payments and incentives are not tied to individual or team performance (e.g., no bonus for winning a championship or scoring a certain number of points); and
(iii) involve payments commensurate with the fair market value of the services the student-athlete actually provides. Although fair market value for personal services can vary greatly depending on the endorser’s popularity, NIL deals cannot be used as a shell to disguise otherwise illegal payments to student-athletes. If a school’s compliance program identifies a student-athlete’s NIL deal that appears on its face to be a clear violation of one of the foregoing principles, further investigation (and documentation showing such investigation occurred) would be warranted.