Wanted to share some of what I’ve put together on Iowa NIL from various sources since there is a lot of talk about what we might be up against.
From what I’ve heard – Iowa could pull together roughly $5-6 mil for NIL right now between their various channels. That’s expected to increase another $5-7 mil in the next 12-18 months as they realign where donors direct money. There are some that believe they could get to $20 mil by 2025 as the new media contract allows further realignment of funds.
While $10-12 mil/year wouldn’t put them in the same category as the elite NIL schools (Bama, Georgia, USC, tOSU, Michigan, TN, Miami, A&M, Oregon, Florida, Texas, Nebraska, etc), it would put them in the Top 30. If they got to $20 mil, they’d be closer to 15-20th.
www.wewillclub.com
wewillcollective.com
From what I’ve heard – Iowa could pull together roughly $5-6 mil for NIL right now between their various channels. That’s expected to increase another $5-7 mil in the next 12-18 months as they realign where donors direct money. There are some that believe they could get to $20 mil by 2025 as the new media contract allows further realignment of funds.
While $10-12 mil/year wouldn’t put them in the same category as the elite NIL schools (Bama, Georgia, USC, tOSU, Michigan, TN, Miami, A&M, Oregon, Florida, Texas, Nebraska, etc), it would put them in the Top 30. If they got to $20 mil, they’d be closer to 15-20th.

We Will Collective Club
We Will Collective | Supporting ISU Student Athletes
Explore events and collaborations that support Iowa State student-athletes through NIL opportunities and community involvement with the We Will Collective.