I don't mind if it catches on and here's my take-
Currently there are 4 "I-States" or "ISUs" however you want to look at it.
The new logo is prominent, easy to identify, and doesn't leave the "wtf" is that symbol that the swirlybird did. (Don't get me wrong I grew up with the swirlybird, I loved it, but it didn't make sense and no one outside of our circle of friends knew what the hell it was)
With the new logo, the only question that remains is which "I" (as in Iowa, Indiana, Idaho, or Illinois)
Playing in the Big 12, Winning, and being on TV with a easier logo to identify will hopefully answer that question for the confused and outsiders. So...... the will be no more which "I"; we will be "The I-State".
At least I think that's what the plan is and I don't mind if it works.
btw- I got into an argument at a bar in Chicago that Iowa State was the real ISU and not Illinois State. Needless to say it got me nowhere.