Seems like it just makes things more difficult for ISU. Think about the recruits Beard can get if he wins a championship... That's scary. And he doesn't have to go far to get a ton of great recruits in the state.
I just think it bodes well for the conference and by association, ISU. Playing the best is how you have a chance to be the best. Reminds me of the old Big East. When it started out Seton Hall and Providence were no-names and the whipping boys of the conference. In its prime they were playing in Final Fours.