Drake v. DMACC - Battle of the Logos

[HFCS]

This is just another reason why just using a letter as your logo is stupid. Last I checked there are only 26 of them and there are a hell of a lot more schools than that.

You can do it if the letter is something really unique like Miami or Oregon and you treat it very special.

Our letter mark is very "COLLEGE!!!!!" which does server a purpose. I look at it kind of like a fresh start after whrilybird hard to read logo era.

Then you have a team like Ohio State/Michigan who have a super boring block letter but they're really consistent with it and they're a huge brand so it works. There was a time that "N" for Nebraska worked the same way but now that they have absolutely no national brand at all it's pretty ineffective. 100% of Nebraska's logo history is absolutely awful once you're a quarter century removed from their success on the field. ISU has never had anything as bad as their brush script 80s looking "huskers" text.

I mean this is horrifically bad as their official brand guide, and they are proud of it all:

 

[SayMyName]

You can do it if the letter is something really unique like Miami or Oregon and you treat it very special.

Our letter mark is very "COLLEGE!!!!!" which does server a purpose. I look at it kind of like a fresh start after whrilybird hard to read logo era.

Then you have a team like Ohio State/Michigan who have a super boring block letter but they're really consistent with it and they're a huge brand so it works. There was a time that "N" for Nebraska worked the same way but now that they have absolutely no national brand at all it's pretty ineffective. 100% of Nebraska's logo history is absolutely awful once you're a quarter century removed from their success on the field. ISU has never had anything as bad as their brush script 80s looking "huskers" text.

I mean this is horrifically bad as their official brand guide, and they are proud of it all:

Nowledge!!

 

[Gonzo]

You can do it if the letter is something really unique like Miami or Oregon and you treat it very special.

Our letter mark is very "COLLEGE!!!!!" which does server a purpose. I look at it kind of like a fresh start after whrilybird hard to read logo era.

Then you have a team like Ohio State/Michigan who have a super boring block letter but they're really consistent with it and they're a huge brand so it works. There was a time that "N" for Nebraska worked the same way but now that they have absolutely no national brand at all it's pretty ineffective. 100% of Nebraska's logo history is absolutely awful once you're a quarter century removed from their success on the field. ISU has never had anything as bad as their brush script 80s looking "huskers" text.

I mean this is horrifically bad as their official brand guide, and they are proud of it all:

The basketball one on the far left is pretty sweet IMO.

 

[Nor'MidWester]

The basketball one on the far left is pretty sweet IMO.

Is that a backwards N?

 

[Gonzo]

Is that a backwards N?

Looks to me like a U and an N flowing into each other.

 

[Nor'MidWester]

Looks to me like a U and an N flowing into each other.

Isn't Nebraska abbreviated to NU?

 

[Gunnerclone]

The basketball one on the far left is pretty sweet IMO.

The classic Big 8 script Husker with the basketball is a good one.

 

[BillBrasky4Cy]

So many D's right in your face.

 

[MJ271]

OK, at first I thought, "really, Drake - it's a pretty non-descript block-style letter. Then you see it and DMACCs is literally the same thing with alternate colors.

Yeah, this was kind of my thought. Plus, with both of them being in Des Moines, it really does feel possible that DMACC is hoping for that kind of confusion when people see their logo, in order to improve their brand (not sure if intent or geographic proximity are factors that can be considered in court in this situation).

 

[simply1]

The basketball one on the far left is pretty sweet IMO.

Looked like UNO type logo to me

 

[Turn2]

Modified for accuracy.

 

[isucy86]

Who ya got?

I side with Drake.

DMACC's use of the D logo is same as Drake's, just inverse of light/dark colors. If the schools were not in the same market, I wouldn't feel Drake has special rights to use block D. But it appears DMACC is clearly trying to leverage Drake branding.

Not sure why DMACC would use just a D, it's not Des Area Community College.

 

[cyclones500]

You can do it if the letter is something really unique like Miami or Oregon and you treat it very special.

Our letter mark is very "COLLEGE!!!!!" which does server a purpose. I look at it kind of like a fresh start after whrilybird hard to read logo era.

Then you have a team like Ohio State/Michigan who have a super boring block letter but they're really consistent with it and they're a huge brand so it works. There was a time that "N" for Nebraska worked the same way but now that they have absolutely no national brand at all it's pretty ineffective. 100% of Nebraska's logo history is absolutely awful once you're a quarter century removed from their success on the field. ISU has never had anything as bad as their brush script 80s looking "huskers" text.

I mean this is horrifically bad as their official brand guide, and they are proud of it all:

The N that's on the helmet is good branding and traditional, even if the brand doesn't have the same weight anymore. Those block "N" samples at the top are just Michigan "M" with different schools colors involving the next letter in the alphabet.

 

[iahawkhunter]

Looks to me like a U and an N flowing into each other.

More of a toilet swirl...

 

[CivEFootball]

 

[CycloneRulzzz]

The N that's on the helmet is good branding and traditional, even if the brand doesn't have the same weight anymore. Those block "N" samples at the top are just Michigan "M" with different schools colors involving the next letter in the alphabet.

You've posted in here so your already aware of the notable post potential material in here.

 

[Ms3r4ISU]

What's wrong with double D's?

If you have to ask...

 

[Clone1992]

The classic Big 8 script Husker with the basketball is a good one.

That is the best one by far. That said, Nebraska sucks.

 

[nfrine]

Advantage Drake. They have the law school.

 

[CycloneDaddy]

So many D's right in your face.