I think this clearly was ESPN's plan, but that blows up and the leverage flips relatively to the Big 12. If they had been clear of meddling, they might be able to pitch an AAC/Big 12 merger of some sort, provide a "salvagable" dollar level. But since they are smack in the middle of dismantling the conference for their own gain, the schools have leverage.
It was a really stupid strategy to begin with. Most of the Big 12 schools are too valuable to be absorbed by the AAC. Thinking that would work shows how dumb ESPN is. And make no mistake, they are not smart or good at what they do. They have been going downhill and bleeding money for a long time.
The fact that the best of the AAC bolted, and there were others trying to get in shows what a boneheaded move this was by ESPN.
Yep, ESPN got greedy, at best. A few people there should have lost their jobs it was such a **** up. Rather than try to get R8 to go with the worst possible outcome, had they instead attempted to move 2-3 schools to other P5s, like WVU to ACC and KU to ACC/SEC, the Big 12 (or AAC) in the chaos is much more likely to reach dissolution. Instead of consolidation and marginal cost improvements, espn botched it and ended up with an expanded P5, and the desired move now more costly
If the R8 presidents are wise, the prisoners dilemma discount to networks is over. Institutions will still look out for themselves, but they know sticking together is leverage, and the floor is a great chance to be the 3rd conference when the valuable brands in the ACC and P12 get tired over making half of what the BIG/SEC get and flee like OuT. The R8 have no reason to accept being a pod or satellite in ACC or P12 for marginally more than Big 12. Want to kill the Big 12? It’s going to cost espn more. $20 million/school in cash (OuT exit) plus a big bump from what’s owed on the balance of the Big 12 deal. ESPN may walk and say “take it or leave it” plus try to lowball the new B12 deal, but this year’s ratings should give the B12 confidence in playing that game. In fair comparisons, the R8 does well against P12 and ACC.
It’s kind of a catch 22 for ESPN, as if adding R8s help both the P12 or ACC make significantly more, there’s no need for the R8 to leave the Big 12 as that’s revealing the value of the R8 is equitable to P12 and ACC
Now, if BIG and SEC offer any R8, it’s probably over, but such offers aren’t likely without Alliance schools also moving imo.
And SEC/OuT likely aren’t in a huge rush until the CFP gets settled. The ACC and BIG holding that up buys time, but the TV deals will be done before CFP expansion.