As someone who works with private equity, this would be like the Big 12 taking out a cash advance on its credit card or putting up its car for a high interest payday loan.
PE makes investments like this to make a **** ton of money. Money that the Big 12 would give up for a short term cash infusion. What happens when that money is gone? Back to the well…
Not necessarily. They might just be looking at it as consistent and increasing return, as opposed to a buy it, chop it, sell it. In fact, I think the almost have to be looking at it that way because I am not sure how you could do the "cost-cutting and flip" here. There's a decent amount of PE money just looking to be anywhere besides the stock market these days. And existing quality sports is sort of like real estate, they aren't making more of it.
I will say I am way more comfortable with BY and JP involved in this, and not just your typical sports-guy ADs. Those PE guys are smart af, and you need business people to deal with them, or they will negotiate you right out of your shorts.
These guys have a stake in LaLiga - any soccer people know anything about how that works for them?