I think the Big 12 should try to do a number of things to improve our position.
1. Consider moving to 8 conference games and adding a cupcake. Improve perception of conference by bloating everyone's record.
2. Explore additional media partners like Amazon or Apple. More $$$ === better facilities, coaches, players, etc. For over a decade, ESPN has been working to drive down the value of the Big 12 property. If we fix this, the bias problem goes away.
3. Maybe explore league rule changes to increase our talent pool (think Nebraska under Osborne). Not sure if there's a way we can increase the number of people who get on the roster + strength program.