Thanks so much to @ruxCYtable for this idea! What are items that you buy generic, and items you never do?
My wife has beat some of her cheapness into me, so I buy a lot of generic medicine. Won't buy generic food.
Never generic on the TP. Charmin red. Every time.
Generic soup is gross. Everything else depends on what brand is "generic". We buy a lot of up and up stuff from target but it's almost not on the generic level.
Target's Up and Up stuff is usually pretty good, so we'll buy freezer bags, sun screen, band-aids, and the like of those.
Never ever skimp on TP or Puffs Plus. When we first met, my wife would buy the cheapest TP she could get (in her defense, she was a starving PhD student with no money). I would show up with a pack of the stuff to keep her stocked up.
I mean this with zero sarcasm - now THAT is romance!