This is starting to get out of hand. I feel like all of this money is going to soon dry up and the entire landscape is going to change drastically.
nah, the money will just come from somewhere else. I can see a scenario where people are given options to purchase a season of Big 10 or Big 12, or SEC football, or pay a smaller amount for a certain game, or pay a larger amount for an all college football package
For instance, it could be a HBO-now like setup where a person purchases an entire conference football season for $25 or a single game for $1 or an all college football package for $75.
People aren't just going to stop watching or following sports, they'll just change the way they do it.