As someone that had sat in the south endzone seats prior to the renovations the view sucks from those seats. I'll take a cheaper sideline upper deck seat over an endzone seat. Alcohol sales doesn't matter to me as its cheaper to sneak it in. If you sell beer stadium wide it will cheapen the demand for the premium seating that offers beer now. My guess is they have already run then numbers on selling beer stadium wise and it probably is a wash if not loss of revenue for premium seating if they do it.
I'm honestly surprised that the outrage over the no-beer sales flared up again. Did anybody think JP was going to change his mind on a random November afternoon? He gets asked about it at least once a year and his overall sentiment doesn't change.
And while some out there (WRNL contributors) seem to be thinking the athletic department is sitting on some cash cow, I think most grossly exaggerate how much extra revenue they'd take in after everyone gets their cut. Go ahead and factor in a potential reduction in Sukup ticket sales while you're at it too.
Yes, I'd like to have a beer or two in the stadium during the game. But the outrage by some over not having that option is mind numbing. As a previous poster pointed out, there was tons of interesting stuff in his interview, but not being able to buy Bud Light during a game was the sole takeaway I guess.