I think this will be the case going forward. We are going to be viewed more as G-5 rather than power 5 (or now p4) with recruits going forward. It's perception, so even though there are good football teams in the Big 12, there are no brand names. No games against programs like USC, Oregon, Wisconsin, Michigan, Ohio State, Penn State, etc... Recruits that go to Iowa get to play in those games and atmospheres both home and away. It's kind of like Texas fans, they hated the Big 12 and felt they were at a recruiting disadvantage to the Aggies. Never mind that on the field the Big 12 more than held it's own over the last 10 years, they didn't care. For example, they would have gotten way more excited to bring a dog crap Tennessee (in the years they were down) program in for a home game than a top 10 TCU or Baylor.