After opening this thread I checked the calendar to make sure this wasn’t done as an April Fools joke…
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WTF is Schwan’s thinking
- Thread starter dahliaclone
- Start date
It seems to me like the customer ultimately decides what to call them. I promise you that my 86 YO mother will call them Schwanns for life. She also still says Kentucky Fried Chicken instead of KFC. No one tells her what to do!
And it feels very rooted in a specific time period (like how in the 90’s/early 2000’s things used z instead of s to sound more “extreme”). So I’m not sure it will age well.
Recognizable but outdated. Schwan's was one of the few residential food delivery companies for a long, long time. I don't know how their business is performing, but me not knowing feels like an indication that it isn't great.
There a probably quite a few younger people who don't even know what Schwan's is. Might be a last gasp, but better than simply fading away without a fight.
Yeah they all grew up eating it either with their parents or grandparents. Not everyday but as a "treat"
That was the thing with Schwans. It was expensive, it was also really, really good, especially for frozen food. The ice cream, cheese balls, chicken strips, fan tail shrimp, pizza....all of it was great. The gold rush ice creams bars are still the best ice cream bar I've ever had. I grew up in the middle of nowhere and to have this stuff dropped off at our door was awesome.
I can remember watching out the window to see if the Schwan man was going to stop by our house.
I laughed when they changed the Sears Tower to Willis Tower.
I moved 7 years ago but absolutely nobody called it Willis Tower. Maybe someday it will stick if whatever Willis is lasts for 50+ years.
Schwann's is so old it's come back into style accidentally like Doc Martins and mom jeans.
oh man I remember those bars at my grandma's. They lived pretty isolated town and had a freezer the size of a mini van.
Modernizing is great. "Brand refreshes" that turn well-known names into corporate-techy gibberish are dumb and bad.
I didnt know Schwans was still a thing. Also this can't be real, its like when Ihop wnet to Ihob for publicity.
We had two of the mini van freezers. Feet off the ground digging to the bottom of those things.
I studied brand identity at ISU and did some work in the area but my career has led me away from it.
I'm not a fan or customer of Wal-Mart or Microsoft but when I look back at their previous visual identity it blows my mind how much they improved.
It's tough to avoid the temptation of going with right now, I especially love looking up how 90% of companies in the 90s seemed to put an oval swoosh shape around their brand. Some brands you wouldn't even remember doing it had an oval swoosh logo.
Trying to think of a name change rebrand (good or bad) is tougher off the top of my head. I'm guessing the point of the name change is they actually want to forget the old brand.
