The power of the new Big 12 is that it is centered in the mid-west (central time) and one time zone in each direction. This allows us to show games to the midlands and east coast, where most tv football fans are. Further expansion beyond 12 would need to focus on teams in these three time zones.
Considering that the B1G has trended to the northeast, our best targets are the Mountain TZ schools from the P12: Arizona, Arizona St, Utah, and Colorado. We would offer these schools better visibility across the eastern US market.
I expect that the B1G will try and snatch some of the remaining quality eastern schools such as Louisville, and perhaps our own West Virginia and Cincinnati.
Go Cyclones; Go Chiefs!!!!!!!
The expansion battles will continue, and may heat up again as everyone's current TV contracts come to renewal over the next few years. So, we need to get our TV partners lined up. With other possible TV outlets on the horizon, we also need to look at all other possibilities, so long as the $ are there. A comment about ESPN+: It has limited distribution (poor team visibility) and makes it hard to switch among games when you want to look in on the other Big12 games.