VALUE is what a school is worth to someone else. Any list that uses the amount of money a school gets because it happens to be in one conference over another is not then measuring value.Come on, genius. Part of that is due to league television contracts which give said programs (currently) a huge advantage over USC. The article also places a lot of value in program relevance, which USC really hasn't had of late either. Then there may be factors like "exposure" where USC is hurt by late PST games nobody watches.
In a vaccum is the USC brand more valuable than the other schools? Sure. But there is actually a really good chance that all of those schools have more loyal fans/followers than USC does. As for Clemson and FSU they are obviously dragged down by lackluster TV deals. Also the latter hasn't been relevant since Jimbo left.
Seems pretty obvious that TV dollars is the starter for the baseline, then brand recognition, and recent success play a large factor here. This article isn't about which schools would get picked to start a new conference that was all about money and brands, it's about evaluating programs based on the landscape of football at that time. Based on that I'd say it was fairly accurate.
USC being a private school we have no clue to the amount of money it brings in, just the amount of the TV contract. To say that Iowa, S. Carolina and Arkansas, has a better history than USC, Oregon, FSU and Clemson is crazy. Three have won multiple national championships in the past 20 years and Oregon has been in the playoffs and in one BCS championship game. While Iowa, S. Carolina and Arkansas have not been anywhere close to those levels at any time in the last 20 years.
The best two seasons Iowa had was 2002 when they lost one regular season game, tied with Ohio State, at 8-0 but did not play them. That same OSU team went on to win the national championship, while Iowa was destroyed by USC in the Rose Bowl. The other season 2015, Iowa for the first time in its history went undefeated during the regular season, had a SOS over 40, lost the conference championship game by 3 to MSU. MSU went on to the playoff to getting smoked by Alabama and Iowa went to the Rose Bowl and got hammered by Stanford.
So explain to me where the value is for Iowa and the other two schools over the ones that actually won a national championship or played for one? Oh, they make more money because of the conference they are in.
Total garbage plan and simple
Genius enough for you?
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