I posted something similar a year or two ago, but it fits the conversation, so here's a re-visit.
This is not intended to ignore accomplishments during Rhoads’ tenure or to overshadow huge moments (even wins like at WVa in ’13 or Texas shutout in ’15, which came amid otherwise depressing seasons are memorable).
Also, ISU did win several games that easily could’ve been L’s (examples include UNI 2011, Iowa 2011, Iowa 2012)
But Paul failed to grasp multiple chances to gradually elevate status along the way. Few teams win every big game or close-call, but every bit helps.
Chronologically, 10 notable missed opportunities, all within a TD or less, with exception of bowl games. Rankings are at time game was played.
2009: vs. Kansas State (L 24-23)
2009: at #16 Kansas (L 41-36)
2010: #7 Nebraska (L 31-30 OT)
2011: at #8 Kansas State (L 30-23)
2011: vs. Rutgers, Pinstripe Bowl (L 27-13)
2012: #6 Kansas State (L 27-21)
2012: West Virginia (L 31-24)
2012: vs. Tulsa, Liberty Bowl (L 31-17)
2013: Texas (L 31-30) (a)
2014: #20 Kansas State (L 32-28)
A few “dud” losses that didn’t help, either (Tech ’12, UNI ’13, Toledo ’15).
(a) … yes, we got robbed on the “non-fumble,” but clock management/play calling on previous drive, then allowing length-of-field drive after ensuing kickoff and giving up the hail-mary before halftime … shouldn’t even have been in that predicament.
Edit: I'm replacing 2010 KSU w/ 2009 KU ... it's a coin-toss, but Kansas was top-20, possibly a bigger botched opp.