KAGAVI: Enhancing ISU brand w/ Trice, uniforms & more.

[mcfaj0dm]

My cousin works for Leerfield on the ISU account. He told me that Leerfield expects the ISU brand to surpass the Iowa brand in the near future on a national basis. I have no doubt that projection will take a step back with the loss of Hoiberg, but the fact remains that the powers to be are doing something right. All the expert opinions on this board really don't mean a damned thing. The guys in charge are doing something right.

Gotta say, as long as Capt Kirk is at the helm in IC and making noise every few years in the old BCS- or doorstep of the playoffs... I don't see that happening. We've made great strides in MBB, but FB still rules the day. And it didn't help either that iowa MBB was top 5 a decent chunk of the season and a national story.... well twice a national story pwink

Pains me to say, but that tigerhawk logo carries a lot of cache around the country. Probably because they've (mostly) stuck with it for 40 years and we seem to change every 5-10.

 

[Dr.bannedman]

Now hold up, playa. It ain't terrible. I would prefer it be stenciled on the helmets like Kagavi has done here. Love the tornado logo. Would love to see them both used along with the old school walking Cy.

oh i don't make any decisions in the athletic office. just voicing my opinion.

 

[Gunnerclone]

Gotta say, as long as Capt Kirk is at the helm in IC and making noise every few years in the old BCS- or doorstep of the playoffs... I don't see that happening. We've made great strides in MBB, but FB still rules the day. And it didn't help either that iowa MBB was top 5 a decent chunk of the season and a national story.... well twice a national story pwink

Pains me to say, but that tigerhawk logo carries a lot of cache around the country. Probably because they've (mostly) stuck with it for 40 years and we seem to change every 5-10.

He said brand not logo. If you think brand is just a logo then you've already done got stupid.

 

[Prone2Clone]

Not big on those jerseys but I like the thinking behind the marks.

 

[Triggermv]

I agree I wish we still had this

 

[SoapyCy]

Not big on those jerseys but I like the thinking behind the marks.

they why josh showed this really makes sense. i'd never thought about it that way before.

 

[Hoiball92]

Not big on those jerseys but I like the thinking behind the marks.

Someone email this to JP

 

[isufbcurt]

I agree I wish we still had this

I have that forever inked on my right shoulder.

#Neverforget

 

[Hoiball92]

I have that forever inked on my right shoulder.

#Neverforget

I have this hanging up in my room

#Neverforget

 

[BoxsterCy]

You are probably all in trouble with the ISU licensing gestapo.

Look for a cease and desist from them soon.

 

[ThatllDoCy]

This would be a gigantic improvement and we need the cyclone back.

 

[mcfaj0dm]

He said brand not logo. If you think brand is just a logo then you've already done got stupid.

If you say so.

I'm anxious to hear your explanation on how the two are in no way related.

I'll save you the time....

http://www.investopedia.com/terms/b/brand.asp

 

[BWRhasnoAC]

I have a bird in the blender that I drew when I was young that I got signed by Troy Davis and is framed now on my wall.

 

[dtISU]

Great job Kagavi -

Reading your link, only thing I would say is how much I despise that mascot logo. Hate that thing. If we're rolling back to the tornado logo, let's get back to the old kicking Cy as well.

And I'll toss in for good measure my "wtf is the obsession with white helmets on this site"?

Best. Logo. Ever.

 

[Cycsk]

Oh my, where to start? Kagavi has done it again. I'm not really a design guy, but I love the idea of trying to do more with our nickname.

Snow Cyclones. Using our original gray color. Chevrons. Gold 37 yard line. Mind-blown.

Any ideas for something to replace the "bird in a blender" that brings the nickname and mascot together in a single logo?

 

[CySanka3]

I might of made a friendly petition...blame it on passion, boredom, and possibly all the beers from last night

https://www.change.org/p/jamie-poll...source=share_for_starters&utm_medium=copyLink

 

[Dandy]

Totally disagree with you. I-State logo is solid. Nationally recognized and shouldn't EVER go away. It should be the main mark for Iowa State University.

Walking Cy and 80s Tornado logos should be "secondary logos."

What are you going to do to improve our national brand?

 

[Cycsk]

Kagavi is right. There needs to be more done to acknowledge the history on the ISU campus, not just sports. A centralized museum maybe. And they definitely need a ring of honor or something for the football stadium where they retire a jersey, not a number except for the first two guys. The first honorees need to be Jack Trice and Troy Davis and nobody should be able to wear 37 or 28 again. A few years later they can add Tracy Henderson, Matt Blair and George Amundson.

Others to consider: Ed Bock (only player other than Davis in the NCAA hall of fame), Dwight Nichols

I was shocked a few years ago to find that Ed Bock was the only player at that time to be in the College Football Hall of Fame. This raises a few questions:

1. Why isn't there any sort of tribute on campus to Ed Bock? All I can find is a simple listing in the new display in the Jacobsen Building.

2. Who is the next Iowa State player for whom we should be campaigning? And will the school lead the charge? I could see Matt Campbell taking this on.

3. Where are the references to Kagavi's research in institutional documents, websites, displays, etc.? I've been eating up his stuff for years, but I never seem to see any reference to it in official athletic history pieces.

 

[madguy30]

Really like it. The best uniforms they've worn in recent years were the throwbacks. This a nice mix of that with modern flare.

It would also be a 'look' that at least doesn't make me feel like I'm watching a smaller, slower version of USC.

It's unfortunate that it's 2016 and ISU doesn't have a distinguished style/look.

 

[Cycsk]

Now that Kagavi has started us thinking about the design for the north endzone, how about moving the tornado simulator from Howe Hall? Or get a donor to give us a new one with transparent walls that could be used in the new north endzone? Talk about linking our distinctive academics with athletics!