Quite simply, we have to go out and spend big money on the program. A casual fan knows the names, because there are really only a handful.
We're going to have to over pay for a name, and then pour a lot of money into the program, giving the new coach all the bells and whistles they see at penn st, ohio st. okie st. and of course iowa.
It will be interesting to see if JP actually wants to do this, There will be more money to throw around at the departmental level, but it will take a much much stronger contribution by the fans.
The wrestling club should really be started to get advertised like the gridiron club has, which hasn't happened at the AD level yet, which is a crying shame.