What brands could sponsor a bowl game and make it as much fun as PopTarts does?

[Cyched]

Outer Limits

 

[frackincygy]

Foodie
Ben & Jerry's Ice Cream Bowl
Cheerio Bowl
Goldfish Bowl
Campbell's Soup Bowl
Avocado's from Mexico Bowl
Jell-O Bowl
Taco Bell Taco Bowl

Not Foodie
Emerson "Go Boldly" Bowl (Go Bowldly?)
Oshkosh Bowly McBowlface Bowl
Winnebago Christmas Vacation Bowl

 

[cytor]

McDonald's could pull it off. Trot out Ronald, Hamburgler, Mayor McCheese, Grimace, etc. The trophy could be a Big Mac at the top.

 

[SCNCY]

McDonald's could pull it off. Trot out Ronald, Hamburgler, Mayor McCheese, Grimace, etc. The trophy could be a Big Mac at the top.

True that McDonalds has the cast, however their corporate culture is too corporate. Burger King would probably be more edgy.