A good litmus test is the education ranking of the school, as that generally gives a good indication of how important education is to that University. Most of the schools the Big 12 want are in the top 100 of just about any best public university list. Most of the schools in the Big 12 are far outside the top 100.
see response above.
If the money from one would be substantially more than the other, education takes a back seat. But when the money is going to be relatively equal in either scenario? Why in the world would any top educational institution willingly join the SEC in that situation?
just don’t see how much more or less the football team joining the B10, joining the Sec, or staying in the ACC really moves the needle academically. Either this is Sportsball money driven or it’s not. UVA and UNC don’t really get to decide which way that works.