Woke up to 45 pages of this. So, if this has already been discussed, forgive me.
Most, if not all, of the posts have been about the 'product'. Product changes (see TX, KS, Neb, etc). Why are we ignoring the potential of new 'networks'. There are several internet companies salivating at entering into the CFB landscape. Even if OK and TX leave, the B12 is still a viable P5 conference, it sits in the most attractive 'media' timezone, and (for those still convinced population density plays a role) there are plenty of urban universities to pick from to expand to a P5/16 conference. That, in turn, presents a VERY attractive product to one of multiple internet companies that have 'alternative' revenue. 'Alternative' revenue is huge here. ESPN is still suffering, but Disney is carrying. Fox might be a target of an internet company to weigh in. The others are afterthoughts in the ever changing dynamics of streaming.
Also, this whole thing is all about 'marketing'. Growing up the SEC wasn't even in the same league as the Big-8, Big-10, and Pac-10. BUT, as is quite evident they're the king of the hill .... now. Play the cards right and the B12 can survive to be what the SEC is today. But, we need some good card players representing the conference.
The best plays by the B12 at this point are, simultaneously ...
- open channels/options to B10
- open channels/options to Google, Facebook, Amazon, etc
- open channels to urban universities and all current viable independents
- strengthen the existing B12 member relationship (by default TX leaving will do this)
I know getting one of the big internet companies to stream the conference will be the foot in the door to the future. Get Google or Amazon and game over. Get Facebook, Apple or Microsoft and life line extended.