I don't think that this is the Ames Community's doing at all. It's a family who's dad owned the building and left it to them thinking they can do it better than the current tennant. They kicked Peoples out, Peoples didn't fail.
Guess I don't understand their business plan. I get that they want to keep it a classy kind of place, but why not just renovate the former Peoples and use their formula? I'm sorry, but the non-college crowd is NOT going to spend much time at that place, no matter how nice it is. I live in Ames and am over 30. The only time you'll see me in Campustown is if some of my younger friends HAVE to go there. Even then, it is just for a few drinks before heading to Main St or somewhere else.
On average, people that are beyond college age have no desire to drink with 21-year-olds. And they don't enjoy feeling "old" when they go out for drinks. Sure, college kids go to bars on Main St, but that's a different type of drinker. On top of that, there's no parking in Campustown.
My point is, a place in that location HAS to cater to the students. If they are expecting non-students to carry them, they will fail quickly.
I'd love to see a jazz place where Lumpy's was...that place was a dump! Although there's something to be said for dive bars. I STILL miss People's.