"Goodness of their heart?" No.So KU doesn’t dispute that Adidas made payments to players and their families to steer players to the school. Rather, Adidas was acting alone and doing so out of the goodness if it’s heart. In other words, there was no quid pro qou. How is this even remotely possible?
"In their own best interest?" Yes.
Adidas' only goal is to get players indebted and committed to Adidas.