Big 12 Conference Realignment

Kinch

Well-Known Member
Sep 19, 2021
5,750
5,852
113
Osborne blames the south division, Stoops says the SEC took away four or five kids each year. A lot of lies and finger pointing. And OU has already spent the extra SEC money on increased salary for venerable and the 40 percent increase in staff. Incredible.
 

2speedy1

Well-Known Member
Jan 4, 2014
6,607
7,431
113
I think a new permanent name plus a presenting sponsor is a can't lose. Calling it "Sponsor" Conference could be really bad if the sponsor is a divisive company or if it changes frequently.

The Big 12 isn't some ancient classic brand to begin with, then you've got 8 of the 16 that are all new. Cash in on being in a unique spot where you don't lose much with the brand change.
My hope is if its done they do it like this:

The Allstate Big 12

not:

The Allstate 12

Just my personal opinion.
 

exCyDing

Well-Known Member
Nov 29, 2017
5,543
9,973
113
There's a story on ESPN.com today about OU's move to the SEC and whether it will thrive or become an afterthought, like Nebraska. The whole story is worth reading, but one quote caught my attention.

The legendary Osborne eventually led the Cornhuskers to three national titles in the 1990s before retiring in 1997. A decade later, he became Nebraska's athletic director and helped guide Nebraska's move from the Big 12 to the Big Ten.

"At the time, the South Division of the Big 12 had agreed in principle to join the Pac-12. And we hadn't known anything about it," said Osborne, now 87. "We knew Colorado was trying to leave. We knew that Missouri was trying to leave. We were looking at the fact that, well, we're going to be sitting here on an island. We felt the Big Ten represented stability and we didn't like the fragmentation of what appeared to be the Big 12. That's why we left. We had a lot of connection to Big 12 schools and didn't particularly want to leave them, but we just felt like things weren't holding together very well."


Am I wrong, or is that some real bullsht revisionist history? Nebraska was the first domino to fall in all of college athletics realignment. I thought the Big 12 South's flirtation with the Pac came after that.

That's some real ******** revisionist history. Nebraska absolutely earned a good chunk of the blame for how everything went down in the B12, they were one of the primary drivers of discord. It's Osborne being Osborne, though.

Things haven't gone well for Nebraska football since he retired, and Osborne's been heavily involved in a lot of those missteps.
 

HFCS

Well-Known Member
Aug 13, 2010
75,199
65,292
113
LA LA Land
My hope is if its done they do it like this:

The Allstate Big 12

not:

The Allstate 12

Just my personal opinion.

It has to be a formatting where if the sponsor swaps out ever 2-3 years it's not a big deal.

It's not unlike bowl game sponsorship.
Peach Bowl
Peach Bowl presented by Chic-fil-A
Chic-fil-A Peach Bowl
Chic-fil-A Bowl

The last one is just asking to eventually have absolutely no value as a brand. The third one is flirting with it the fist time there's a sponsorship change. The second one is really a no lose situation even if the sponsor changed every single year.

Many Bowls have gone all the way to that fourth one and to me it just really cheapens it if had prior history and also makes it less special if it's a new thing starting out as just "Sponsor Bowl".
 

t-noah

Well-Known Member
Feb 2, 2007
19,709
13,372
113
My hope is if its done they do it like this:

The Allstate Big 12

not:

The Allstate 12

Just my personal opinion.
Agree. Of course the sponsor would want it the second way, because everyone would just call it the Big 12 otherwise.

The "Sponsor" Big 12
The Big 12 presented by "Sponsor"
Either of the above would be perfect.
 
  • Agree
Reactions: 2speedy1

Latest posts

Help Support Us

Become a patron