They constantly told us that owning their own T3 content was superior. And then let them build the infrastructure for what, 5 years? And boom they needed to sell two games and gave ESPN the whole shebang for less money in the end. All so E$PN could buyout CBS contract for a few $EC games at like 10x the price. They failed, BADLY.
The SEC is a much more valuable property.
The Big 12 made a play. Folding up Cyclones.TV isn't earth shaking. We've wanted a Big 12 network for years. This is as close as we can get.....and people want to draw the line at $5