I agree with that statement, but
universities have let that happen. Maybe athletics
historically have been the best marketing tool for universities to attract students and get alumni back on campus. But with the House Settlement will Athletics be cost effective for schools like Iowa State as a marketing tool?
Maybe it's time for ISU powers to be to bring back VEISHEA and similar events.
I tend to agree with Notre Dame's former AD Jack Swarbrick who predicted 3 or 4 years ago that P5 would split into two divisions:
- A professional divsion (Pay + NIL & maybe school optional)
- A traditional student athlete model (Scholarship + NIL)
He didn't think it was a foregone conclusion that all blue blood football schools would choose option 1.