From an ESPN article:
The House settlement states that athletes have to report any NIL deal they sign with a third party that is worth more than $600 and that any such deal has to be for a "valid business purpose."
Acceptable deals, deemed "real NIL," can range from a national advertising campaign for, say USC women's basketball star
JuJu Watkins, to a three-figure appearance fee at a local car dealer for a lesser known athlete.
The power conferences have contracted with auditing giant Deloitte to review booster NIL deals and decide whether each is a legitimate endorsement contract or a veiled attempt to circumvent the salary cap.
Deloitte plans to use data from past endorsement deals signed by college and professional athletes along with other information to pinpoint whether each deal exceeds an athlete's fair market value.
The power conferences are also creating a new organization tasked to enforce the salary cap and "fair market value" rules. This new entity will be separate from the NCAA's enforcement arm. Several of the college sports leaders involved in creating the new entity say it's an attempt to fully reset the crime-and-punishment process of college sports that has long been criticized for its lack of efficiency, transparency and equal treatment among offenders. It could be in place as soon as July 1.
A group of 10 power conference athletic directors have been meeting regularly during the past six months to design the new organization but have not publicly shared any details about what kinds of punishments a school or its athletes might face if they break the rules or how they intend to solve the same problems that roiled the NCAA's enforcement team.
