Yeah, then they just join the Big East in hoops and upgrade their hoops conference. They aren’t WSU/OSU. Just stop.How many national titles has Duke won in basketball? How relevant are they right now on the realignment stage, next to none? They may watch their entire conference go up in flames and they can do next to nothing about it. They just as of recently started caring about football. They may be the next Washington State/Oregon State in the next year. But hey hold those basketball titles real close.
Any of the bigger b-ball brands that get left out of a major realignment either join the Big East or have a western half of the country version of the Big East focused on hoops.
There’s a lot more media money for football as a whole. But estimates are media deal values are about 75/25 football broadly in the industry. When you consider SEC and Big 10 are the biggest pots of money by a mile and are probably like 95/5 and 90/10, basketball plays a lot bigger role in media value in the ACC and Big 12 than people realize.
I think there's a 5 year window or so where teams like ISU stay all in on football investment. If ISU can establish itself as a consistent competitor to win the conference, and the conference does OK in the playoff, then you forge ahead.
If ISU settles in as 4th or worse team in the league and the Big 12 gets one team in the playoff that gets blown out every year, then sorry, it's time for ISU and probably the league as a whole to just go all in on hoops. Dumping way more money to make a middling football program a little less middling doesn't do a single thing. Programs like TCU, Utah, Okie State, Baylor, Boise St., etc. had some really great stretches that would take the greatest 5 year stretch of ISU football history to come close to matching. Yet, those teams are not in some great realignment position either.