The way to look at it is:If it hadn’t happened in the Mountain West, it’s likely not happening in this version the Big 12.
More importantly, we’re not interested in turning someone local into another similar program. That’s actually bad for those in the Big 8. We need to add ones already basically there, but also with upside, in a new area. That’s why Cincy, UCF, and BYU are the top 3. Proven Inherent advantages that allow them to punch above their conference brand.
No G5’s in the current footprint can be added. That didn’t work even when we had OuT. Better to make Houston and SMU homeless than to give them an improved home.
Priority 1: teams that elevate the Big 12, not the other way around. MAYBE you can claim BYU in this tier, but most likely there's no one available that can claim this.
Priority 2: teams that probably can elevate the Big 12, but only if membership in a major conference elevates them as a program - This is prob. where Cincy and UCF fall
Priority 3 (DO NOT ADDS): programs that will be elevated by joining a more prestigious conference, but even if they are successful, they don't really raise the profile or media value of the conference. I think most every other school falls in this realm, which is unfortunately like TCU or Baylor. I certainly think Houston would fall into this category.