So the Big 10 invitation is on the way? Why are we in this position if markets don't matter?
We are in this position because the TV markets are in mid evolution.The old and declinining “large market-low fan intensity” model that made revenue by getting cable providers to charge all people in a large market area by attaching a cost to viewers who do NOT watch or care about footbal…to the new and surging model of ala carte subscription streaming in which revenue will directly be a factor of how many people are willing to pay for a specific team/matchup’s games throughout a season. That evolution is still in its early to mid stages but is CLEARLY accelerating. This evolution is precisely WHY ESPN is trying to lock down what’s left of a shrinking old style cable market…it’s an effort to stave off streaming companies like Amazon who will soon crush the old cable model. Ultimately, ESPN can only delay this new model…but it is doomed to fail.
So, to answer your original question…long term sound financial thinking very much values the more devoted and avid fan based…and in person game attendance certainly correlates to the potential strength of ISU as a valued property moving forward. The SEC, thinking short term AND held hostage to ESPN’s willingness to shell out money now to delay what is an inevitable and approaching new paradigm, is making a mistake. The B1G is now in the midst of a heated internal debate over long vs short term fiscal policy…if that debate is resolved in favor of long term thought, ISU absolutely will receive such an invite. If not, we won’t. It’s really that simple.