I didn't see this as much when I was in school at ISU because I went during the so called "dark years" of Iowa football from 98-02 when we consistently beat them. However what I have come to witness over the last few years is the amount of alumni, usually women, that seem to forget their team colors when they encounter peer pressure or pressure from a significant other. Not only is my neighbor's wife an ISU grad that openly cheers for the Hawks year round (including the big game) I know four girls at work that are ISU grads. When I first started working with them they were huge ISU supporters but today because of friendships and relationships they have all pretty much dropped their ISU fandom. I happened to be in my old department a few weeks back and I walked by the desk of one of the mentioned girls, she had a Hawk poster pinned on her cube wall. :no: