Last season, Iowa State wore a different uniform combination for each of the Cyclones’ 12 games. Matt Campbell made a point to revamp the team’s on-field image and the introduction of white helmets and an anthracite jersey/pant combination did just that.
When Iowa State visits Akron this weekend, the Cyclones will wear a different uniform combination for the 15th consecutive game. Cyclone Equipment unveiled a revamped white helmet Thursday morning to go along with all white joints for the Cyclones’ first road trip of the season.
— Cyclone Football (@CycloneFB) September 14, 2017
— Derek Hoodjer (@CoachDHoodjer) September 14, 2017
That redesigned helmet is pretty damn slick. Some might say it looks the exact same as last season’s, but the I-State logo is a stencil rather than the traditional filled one. They’ve also switched up the stripes from gold to cardinal. In the words of American philosopher Gucci Mane, it is “icy.”
I know the topic of uniforms is something some people get tired of, but introducing new things to the image repertoire is crucial in today’s college football landscape.