No one is saying winning a title, what they are worried about is having enough money to keep the program competitive. For 22/23 ISU spent $115.5 million on athletics, EIU spent $161.4 million, we are still in the ballpark because they have more sports. EIU spent $47.7 on football, ISU $27.7. What are those numbers going to look like in 2027 when the B10 schools are pulling in over double what the B12 schools are?
Over Double? In 2027? I have not seen that anywhere. They are speculated to get $80-100M by the end of their contract, not in year 3. And that wont be more than double the Big 12. And many of those estimates include estimated playoff bumps, where those are going to all, albeit at an uneven rate possibly.
A couple years ago people said the B12 was going to fall apart. Didnt happen.
Then they said the B12 was going to take a huge media pay cut. Didnt happen, we increased in new contract.
Then they said the P12 was going to get a giant contract from Apple or Amazon etc and the B12 was going to be left in the dust. Didnt happen.
They said the B12 was going to fall to number 5 conference. Didnt happen, we solidified our 3rd place spot and eliminated the 5th conference.
At this point we dont know what next week is going to bring, but I will hedge any bets on the sky falling until there is a lot more proof.