A few comments.
* The owners of Smokey D's started out by doing competitions....before they ever opened up a brick and mortar place. It is what they do. The owner of Jethro's started out by rehabbing a downtown building and eventually opening up Splash (seafood). He is a restaurateur, not a BBQ circuit competitor.
* I LOVE Smokey D's (may fav in DSM) , but because they kick ass in almost every competition they enter, that does that guarantee that all translates back to the staff making $9/hour in the kitchen serving hundreds of meals a day. Does it? My point: the competitions are an indicator of quality & potential, but does not a guarantee it all translate back 100% to the restaurant experience.
*Finally, this Ames Jethro's is going to be huge (size-wise). It only fails to not "make a dent" in BWW and/or HP if it fails and/or the volume of business in Ames doesn't increase enough to absorb this increased capacity.