South Dakota's new tagline for its anti-meth campaign is, "Meth. We're On It" complete with a web site, onmeth.com. Actual grown-ups approved this and the governor even recited it on video.
This is some ad agency's idea to break through the noise and attract attention, but I'm not sure how effective it is when the first reaction (and the second, and the third, and the fourth...) is to make jokes at your state's expense. Let's see if it survives being a national laughingstock or if they change it.
https://www.argusleader.com/story/n...s-anti-meth-campaign-meth-were-it/4227949002/
This is some ad agency's idea to break through the noise and attract attention, but I'm not sure how effective it is when the first reaction (and the second, and the third, and the fourth...) is to make jokes at your state's expense. Let's see if it survives being a national laughingstock or if they change it.
https://www.argusleader.com/story/n...s-anti-meth-campaign-meth-were-it/4227949002/
