Of course. Consumer opinion is not the only market force. But that doesn't make it any less legitimate. The Cleveland franchise spent years and years resisting this. And were 100% allowed to do that. And they could have continued to resist if they wanted. This was their call to change.
Upton Sinclair writes
The Jungle to expose the horrifying working conditions and unsanitary practices of the Chicago meatpacking industry to the world. It is a seminal piece of investigative journalism.
What if this happened instead?
The meatpacking industry gets wind of his work. They call up his newspaper(s) and publisher(s) and tell them that, if they publish this, they are going to pull all advertising and no longer supply them with the inputs they need to function. Not only that, the meatpacking industry calls on its friends in all other industries to do the same (all of them scared of getting the same treatment) and friends in politics to continue the campaign of economic harassment.
In addition to that, these interest float a few rumors of antisemitism on Sinclair's part, if only "dog whistles," which are easy to find whenever an avowed socialist is writing critically of capitalism and "monied interests."
Those papers and publishers face extinction. They pull the story and fire Sinclair as an anti-Semite. Technically everybody was acting in their best interests. "It's just business," as you have told me.
Is that an okay outcome to you?