I used to run a business in Fort Madison, IA. Everyone there was either Hawkeye or Cyclone, mostly the former. Anyway, when I talked to them about the rivalry there wasn't much bad blood. In fact, one of my Cyclone engineers scolded me for taking games so seriously, "We root for Iowa when they're not playing State." Now maybe those gals and guys are not reflective of the greater population, but my sense has always been comparatively low-level hate for their in-state bros compared to what we have in Kansas. I grew up in Sioux City. The hate there was reserved solely for Nebraska.