I know this is dangerous to say here, and easy for me as I live out of state where literally nobody cares about Iowa and I won't have to deal with that awful fan base. But this game, as far as what we want to accomplish this year, is probably one of the three least important games. It's not a conf game, and we will have to win the Big 12 title game to get to the playoff most likely.
Now longer term, for recruiting, fan support and those things yes it's important, but for this year, come November, I won't care who won this game.
That said, I really really hope our guys kick their a$$es.