Yeah, I thought that same thing. Schools like this and the NFL keep printing money to pay coaches, which drives up the cost for everyone else to keep them around.
10 years ago
#1 Mac Brown at 5M
#2 Saban at 4.6M
#3 Stoops at 4M
Not sure we can keep up this pace.
I think the biggest difference between the NFL and College football is that in college you have donors. In the NFL, you have rich owners, but to me, they seem to stay within the bounds of their own financial budgets. No one is donating money to for profit NFL teams to retain their coaches (unless your the packers).
In College football, you have a bunch of ego driven donors who can't afford their own professional team, so their only option is the college level. Then it just turns in to a **** measuring contest between everyone, and that costs money in order to have a bigger **** then the next person.
But as far as escalating coaches salaries, you see the same thing in businesses. When a company fires their CEO, or they retire, the new CEO who comes in wants to make at least what the previous CEO made, despite any experience being a CEO or not. The public knowledge of what CEO's and Coaches salaries are makes it easy to know the direction of the market. Most of us who work normal office jobs rely on news articles and recruiters to get an idea of what we could make somewhere else, but its not as concrete or easy.