This seems like a poor move. It's mocking Iowa State, not congratulating Iowa for winning as they tried to say in a follow up tweet "we didn't pick the winner" as if had Iowa State won they would have posted the same thing. It doesn't really matter to me, but given the choice all things being equal I'll probably choose another option.
And yes we are getting two new Kwik Stars in Ankeny. One on 36th street and the other on Oralabor.
I'm pretty sure Kwik Star has a training center up in Johnston, so it appears that they are going to get aggressive in the DSM market.