I still say that if people cared about the money they spend on groceries Hy-Vee would have gone under long ago.Surprised by folks here and the poll.The answer is NO. The gimmick will wear off within 2 years and I'd say it will be gone in 3-4yrs. People will get tired of paying higher prices for the same stuff as well as it is in a terrible location IMO.
The shopping experience has to be taken into account also. HyVee has (at least had....been some time) clean stores that have multiple high quality services in a one stop shop.
I remember Aldi as being one step up from 3rd world when I was young. WF has good looking stores and good product. It is a strong and growing concept