Here's the thing, I live in Big 10 country and Iowa is THE joke of the Big 10 in every way. Their fans get ripped on by every other Big 10 fan base and they have no comeback for any of it. For example, before Nebraska, they had by far THE weakest academics in the conference (hello 48-hour admission decision). The rest of the Big 10 fan bases see Iowa as a bunch of unsophisticated country bumpkins. So what does that do to you as an Iowa fan? It makes you want to feel good about yourself. So how do you feel good about yourself? You trash talk and bash somebody you deem inferior to you. Same as when you were a kid on the playground. Iowa State fit that bill for a super long time. And for a super long time Iowa State didn't have a comeback because we WERE inferior. Over time things have changed. Iowa State of course is now competitive with Iowa and is no longer inferior. But since Iowa is still the joke of the Big 10, their fans still feel the need to bash somebody they deem inferior to them, so they stick with us. Only now we're like, whoa, slow your roll. And we present all these logical facts to back us up, like head to head record, facility upgrades, etc. Only they don't want to hear any of it. Why? Because they still need to feel good about themselves. Who else can they go after? UNI?