Here's how I see it going down in the Big 12 offices:
Bowlsby: "Hey refs, you know Iowa State has had a really good year, but they're already at 7 wins. I mean, they already know they'll have a winning season and I'm sure their fans are just happy to play for a bowl game."
Refs: "Ok..."
Bowlsby: "We all know Skeletor isn't going to be around for much longer and K-State has more of a winning tradition than Iowa State does. I think it'd be good for K-State to have a winning season too."
Refs: "So what do you want us to do about it?"
Bowlsby: "Well, most of the country will probably be watching the Iron Bowl so no one outside of Iowa will really care that ISU loses, so just make sure they lose. If that means calling a bunch of bullcrap holding penalties, picking up flags against the Wildcats, do what you need to do."
Refs: "You got it!"