Once upon a time I got pulled into a late stage pilot program to handle processing and onboarding new client contracts to a program. There was no process when I started. It was extraordinarily manual and what should have taken about....5 to 20 minutes to do took me minimum 5 hours and highly error prone. I immediately flagged this as a problem for scaling, particularly as this was meant to be a global program and it could barely handle English and US contracts. Crickets. I chug along trying to find time to improve the process. A few months later a very confident consultant is brought in to digitally transform this program and others. Awesome! I want this onboarding to be first in line! I had again told leadership that with their revenue and volume goals for the next year, current trajectory meant it would take me FIFTY YEARS to accomplish their goal for the remaining nine months of the year. Still no urgency.
Get on a call with this consultant who was quickly promoted to some digital something and laid out how this onboarding was a huge risk for growth and a legal risk due to error level. Was told that what I did wasn't that hard and wasn't flashy enough. They wanted to make a splash for execs and they were starting with a phone app instead because it would be easy to deal with my work when needed.
Idk if that phone app ever got off the ground but I worked my ass off the next few months finding and training global counterparts. Because oh yeah I was going on maternity leave and didn't want the thing to go bellyup. By the time I went out I had nearly double digit people, all cross trained regionally to support this program. Yay me.
This consultant had fancy background experience and was right that ops aren't sexy and execs want flashy **** that will never fix their actual problems. So when viewed in that light and knowing this company was hardly alone in that thinking......the Southwest mess is very easy to see. They almost certainly continued to use a process and system never, ever meant to handle the volume and complexity at which they currently operate. And it was probably being held together by luck, workarounds, and enough loyal, knowledgeable employees to keep it running. But like everywhere else, they probably lost a ton of institutional knowledge the past 2 yrs and now when the dominoes start to fall due to weather or whatever, they can't stop it.